Marketing’s an incredibly exciting field to be in now because it’s ever-changing. It’s also a hard field to be in for that very reason. Once you nail down one skill, a new one’s popped up.
But, I have some good news for you: There are plenty of resources out there to help you keep your skills fresh. Whether you’re a beginner, an old pro, or even a career changer, we probably have something for you.
Learn from the Lead SEO Instructor of UC Davis Extension and get a strong foundation in search engine optimization. This four-week course will teach you best practices with SEO and core strategies in driving the results you want.
Want to learn how to guarantee your website comes up with more specific information on search engines like Google? If so, this course will show you how to take your HTML and SEO skills to the next level.
Let’s say you’ve mastered the basics and now you want to dig deeper in your understanding of acquisition and growth hacking. This class will give you plenty of tips for increasing traffic as well as company engagement.
Have plenty of email subscribers, but few who respond and interact with your product? Taking this one will teach you how to design a list-building funnel to widen your reach as an email or information marketer.
In this course Dave Lloyd, the Senior Manager of Global Search Marketing at Adobe Systems, will teach you the ins and outs of SEO: how to increase site traffic, reach international audiences, and optimize websites for mobile.
What makes something go viral? Jonah Berger, Associate Professor of Marketing at University of Pennsylvania’s The Wharton School, knows how to “make ideas stick,” and wants to teach you these principles to maximize the power of your ideas, brands, and products.